Fogg Post

Brene Brown is a inspiring speaker. She uses the behavioral method of BJ Fogg to engage her audience and enlighten them with hope and encouragement. The title of the video I watched is, "Why Your Critics Aren't the Ones Who Count". Throughout the video she uses humor and self experience to help the audience relate to her in order to get her message across. She chose the topic of not letting others bring you down or stop you from trying because it will only slow your own progress. This message is something that everyone needs to be reminded of and to know that it is okay that others will try to bring you down as long as you keep trying and remember the people who are trying to build you up. BJ Fogg theorizes that there are three steps that must occur before people will experience a behavioral change. These three things are motivation, abilities, and triggers. Brene Brown was able to incorporate all three of these things into her speech.
Motivation:
Brene Brown acknowledged that we as individuals would become more self-fulfilling if we did not let the fear of others bringing us down get in our way. Rather we should accept the fact that there are going to be those people in our life, but there are also the people that work hard to build us up. With that being said, the first motivator I will mention is sensation, which comes down to pleasure or pain. The idea of not caring what others think brings a pleasure to each of us because it is a sense of freedom from ourselves and those around us. It is also a pleasure because then we can engage in a life full of actions without fear of critiques. The second motivator is anticipation, which is hope versus fear. Through Brene Brown's speech there was hope brought to light that we can live a more fulfilling life if we acknowledge that there will be people trying to tear us down, but if we prepare for that, we can take on the challenge head strong and accomplish our goals. Cohesion is the third motivator and it is also acceptance versus rejection. Rejection is something we all fear, however Brene Brown exemplified that although everyone will be rejected at some point, it is not something we need fear because there are others who accept us. It is a mystery why we seek acceptance from strangers and are slow to remember those who already accept us for who we are.
Abilities:
Simplicity is key in a behavioral change because we all want the most reward for the least amount of work. Brene Brown's provides the most simple solution to our fear of rejection and critique, not to care and be aware. Honestly just thinking about not caring sounds relieving. This is easier said than done, but if we realize how much we could accomplish if we eliminated the fear of critique it would be worth it. This includes not being so critical of ourselves and letting go of our weaknesses that we think hold us back.
Triggers:
The facilitator is the first of the triggers. This is the context that allows it to happen. In Brene Brown's case her facilitator was the place she gave her speech and the creative people that were there to listen. The second trigger is the signal, which is what makes the context known. This would be how Brene Brown presented her information. She used experiences where she had to deal with critique heavily due to her public position and what she came to understand from those experiences. She also used humor to draw in her audience. The third trigger is the spark which brings people to action. Brene Brown exemplified this through acknowledging the problem and then showing the audience a solution. She used a picture of an arena as the example. Before we go out to the arena we stay on the stairs with doubt and fear of rejection, but in taking that next step it is the birth of hope and experiences that will help us grow even if we fail. We should reserve the seats in the arena for the critics as if we were expecting them to already be there, however we should also save seats for those who support us, because we forget that they will be there.
Process Premise:
Brene Brown incorporates needs, emotions, attitudes, and consistency into her speech to help create a behavioral change in her audience. Brene Brown acknowledges the need to be accepted and our need for reassurance of worth. She identifies to our needs through sharing her own experiences and bringing  back to light the fact that we often do have people supporting us that we forget to acknowledge because we get so focused on the people critiquing our work.
Brene Brown uses humor to create happy and positive emotions and attitudes throughout her speech. Her humor is uplifting and relatable because all of us have been critiqued at some point in our lives. She did not dwell on how we were critiqued or how we felt, she kept it positive and focused on the benefits that come from trying even when we know we will be critiqued. This is a successful tactic because inspiration to change can often come from positive emotions and attitudes and the hope that comes from it. Overall, Brene Brown was an inspirational speaker because she applied BJ Fogg's behavior change model.